Problem: Top universities around the globe have partnered with multiple online learning platforms. And learners compare programs with different platforms to find the one with the best price and offerings. So, everyone has the same university-assigned images and upGrad's courses are likely to get lost in it, despite the quality of the content.

Challenge: Standing apart from the competitors with the same university courses.

Solution: It is not feasible to click unique pictures of global universities due to time, travel and budget constraints. So, in order to increase the recall value among the learners, we illustrated real university images. Making our course pages stand out and grab attention at first glance itself.

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